Brand logo, visual identity, product sourcing; 60+ items, instagram feed, socials marketing, website, online catalog
Calico Market was an online shop that offered handmade and vintage-inspired boho decor, wall art, and textiles.
This project was born in a time of stress-induced need to decorate. In 2020, like many, I turned to online retail therapy and impulsively starting a business or 3 (see also: eve, accessories). I wanted to create a space that offered comfort and magic, during a time we were collectively trapped at home.