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SOYBU_brand deck_02.21.24-01.jpg

Team:

Shannon Miller (womens designer, merchandiser), Khanna Shalumova (branding, development), Dawn Kelter (technical designer), Neha Jain (production), Ambrose Marketing (website)

Deliverables:

Logo refresh, trim library, hangtags + packaging, showroom + retail signage, seasonal catalogs, CADs, tech packs, product development and pre-production, website design + socials

Soybu is an apparel brand that empowers active lifestyles through mindfully designed athleisure. I was on the initial design team (of two) that help rebuild the brand after its acquisition in 2020.

I pitched and implemented a logo refresh, developed all trims, prints, and digital/print collateral- in addition to seasonal product development. We also designed and launched our website and set up our first company-wide DTC E-com line with Shopify, and created a brand new instagram page and marketing strategy. After 3 years building from the ground up, we landed in Costco international in stores and online - with incredibly fast growth, and a newly implemented strategy to earn and retain customer loyalty.

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