Team:
Designer + Merchandiser: Shannon Miller
Graphic designer, Asst Designer: Khanna Shalumova
Technical designer: Dawn Kelter
Production Coordinator: Neha Jain
Deliverables:
Logo refresh, trim library, hangtags + packaging, showroom + retail signage, seasonal catalogs, CADs, tech packs, product development and pre-production, website design + socials
Soybu is an active apparel brand inspired by yoga lifestyle. I was on the initial design team (of two) and helped build the brand identity after acquisition.
I implemented a logo refresh, developed all trims, prints, and digital + print collateral, in addition to seasonal product development. After 3 years building from the ground up, we landed in Costco international in stores and online, and launched our first DTC e-com website, setting it up to scale.
