Soybu is a B2B apparel brand that empowers active lifestyles through mindfully designed athleisure that makes daily life a little more comfortable. I was on the initial design team that help rebuild the brand after its acquisition in 2020.

Under the guidance of the designers, I pitched and implemented a logo refresh, developed all trims, prints, and digital/print collateral. We also created an online and social media presence and brand voice, with future DTC capabilities in mind.