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Team:
Designer + Merchandiser: Shannon Miller
Graphic + Asst Designer: Khanna Shalumova
Technical Designer: Dawn Kelter
Deliverables:
CADs + technical flat sketches, tech packs, print and trim development, pre-production coordination
Soybu is an active apparel brand inspired by yoga lifestyle. I was on the initial design team (of two) and helped build the brand identity after acquisition.
In addition to the brand development, I also assisted in seasonal product development for the womens active and lounge lines. After just a few years building from the ground up, we landed in Costco international and built our own DTC ecom website, setting up Soybu to scale.
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