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Along with developing the Soybu visual brand identity, I also helped develop the seasonal lines under the head designer - which included market research, color palettes, creating flat sketches and CADs, tech packs, and following development through to bulk pre-production approvals and managing retail packaging.


  • Seasonal color palette and indexed print artwork

  • Materials and trims development

  • Branded trim library

  • Style tech packs + CAD artwork

the team

Shannon Miller - Womens Lead Designer

Ken Townsend - Mens Lead Designer

Khanna Shalumova - Graphic / asst Designer

Zeelum Studio - Product photography

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