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Soybu 479 copy 2.jpg

Team:

Shannon Miller (womens designer, merchandiser), Khanna Shalumova (graphics, development), Dawn Kelter (technical designer)

Deliverables:

CADs + technical flat sketches, tech packs, print and trim development, pre-production coordination

Soybu is an apparel brand that empowers active lifestyles through mindfully designed athleisure. I was on the initial design team (of two) that help rebuild the brand after its acquisition in 2020.

In addition to the branding and marketing design, I was also developing seasonal product for the Soybu womens line, eventually landing it in Costco international, across TJX and other national retailers, and developing our first e-com collection for our DTC launch!