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Team:
Direction + Strategy: Neha Jain
Brand + Marketing Direction: Khanna Shalumova
Apparel development: Shannon Miller, Dawn Kelter
Shopify teams
After 3 years building Soybu for B2B, we launched Soybu.com DTC pilot website through Shopify and rolled out a digital marketing campaign on instagram and email marketing ads with Klaviyo. I created the layouts and wrote copy, as well as art directed the website, created assets, and maintained the easy to use UI experience to communicate the simplicity of Soybu yoga-inspired apparel.
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