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Logo, color palette, web collateral

TAAS Inc. is a technology service company offering 3D apparel services in the fashion industry. The general processes in the industry are known to be slow and laborious, but the 3D movement is making waves, while the vast majority of apparel manufacturing companies are stuck in old ways, unsure of where to begin in such a significant transformation. TAAS offers a window into the new era of fashion. The client wanted a logo redesign that reflected the transformative services offered for digitalization of fashion industry practices. I used a bridge as a metaphor of change and connection.

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