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Shannon Miller, Khanna Shalumova, Aleida O'neil


logo redesign (proposal), color palette, trims, hangtags

I proposed a logo redesign for Tranquility by Colorado Trading, a yoga/lifestyle brand acquired by Studio Ray in 2020. The goal was to modernize the logo text and rebalance the logo mark without changing it too much. The updated color palette offered a more grounding, relaxed feeling, in line with casual/yoga apparel for the Costco market. I also applied textures throughout packaging materials and signage that evoked imagery of sand and zen gardens to support.

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