Shannon Miller, Khanna Shalumova, Aleida O'neil
logo redesign (proposal), color palette, trims, hangtags
I proposed a logo redesign for Tranquility by Colorado Trading, a yoga/lifestyle brand. The goal was to modernize the logo text and rebalance the logo mark without changing it too much. The updated color palette offered a more grounding, relaxing feeling. I also applied textures throughout materials that evoked imagery of sand and zen gardens to support.