I'm Khanna (hah-na)
a graphic and brand designer.
With over 8 years of experience in the apparel industry and a BFA in Communication Design from Pratt Institute, I craft strategic, end-to-end solutions for fashion and lifestyle brands, specializing in visual identities, packaging, product development, merch, and digital design.
My foundation in textile design and love for textures and colors inspire a branding style that balances minimalist functionality with layered whimsy. This approach creates vibrant yet purposeful work, where every detail serves a clear intention. I take a holistic, 360° approach to branding. After all, a strong brand isn't just about aesthetics, but also building an ecosystem that fosters growth and connection over time.
Grounded in the tactile nature of design, I draw parallels between fashion, interiors, and branding—each a powerful medium for storytelling and community building. Clothing can embellish, hide, transform a person, evoke a feeling, and bring people together. Brand design has the power to do the same. It's simply in our nature to embellish and seek comfort and community through stories. Whether through physical or digital experiences, I believe great design resonates when it combines intuition, tangibility, and emotional impact.
Beyond pushing pixels, I’m always engaging in the local tech scene, bouncing new ideas and getting inspired in local tech meetups. I stay up to date on emerging tools like 3D apparel software and augmented reality to help brands push creative boundaries and deepen consumer connections. These innovations elevate experiences and ensure brands remain competitive in a fast-paced and ever-evolving market.
If you’re looking to craft meaningful narratives for your brand, shoot me an email. Let’s bring your story to life.
📩 k.shalumova@gmail.com