I'm Khanna (hah-na)
a visual designer.
With a BFA in Communication Design from Pratt and ten years in the apparel industry, I create strategic, end-to-end solutions for fashion and lifestyle brands. My work spans visual brand identity, packaging, product development, merch, and digital design, all rooted in a holistic approach where aesthetics meet function, fit to live across physical spaces and digital platforms, and positioned for long-term growth. Drawing on my background in apparel development, I understand the full product lifecycle, how to position brands to grow with their audiences, and stay flexible in a constantly-shifting environment.
I also run Icon New York, an event series/social club that brings together industry folks across design and tech industries, always hosted in NYC’s most iconic spaces. If you like think pieces, I also share deep dives and explorations in design, fashion, and tech on Substack.
You can reach me here:
📩 k.shalumova@gmail.com
With a BFA in Communication Design from Pratt and ten years in the apparel industry, I create strategic, end-to-end solutions for fashion and lifestyle brands. My work spans visual brand identity, packaging, product development, merch, and digital design, all rooted in a holistic approach where aesthetics meet function, fit to live across physical spaces and digital platforms, and positioned for long-term growth. Drawing on my background in apparel development, I understand the full product lifecycle, how to position brands to grow with their audiences, and stay flexible in a constantly-shifting environment.
I also run Icon New York, an event series/social club that brings together industry folks across design and tech industries, always hosted in NYC’s most iconic spaces. If you like think pieces, I also share deep dives and explorations in design, fashion, and tech on Substack.
You can reach me here:
📩 k.shalumova@gmail.com