DELIVERABLES:
visual brand identity
logo, color, typography, copywriting
branded workwear tees and pullovers,
branded stationary, calendar magnet, cards, truck vinyl, and other print and digital marketing materials
set up new digital invoicing system and email communications
I worked with a local construction + landscaping company to create a new logo and merch for their employees. We landed on a 'non-branded' traditional and recognizable logo mark, and then leveraged bold color to communicate the services. The block typography gives it a modern and masculine look, paired with a more confident and freehand drawn font and a casual copywriting tone, adding a touch of personal connection in marketing materials.
Altogether, the visual branding is easy to recognize, with thoughtful merch and design details that speak to the attention to detail their services guarantee. And demands attention in a technical field that is generally lacking in charisma and personal voice.
