DELIVERABLES:
Logo, visual brand identity
Product sourcing + fulfillment
Website design
Instagram, Pinterest, email marketing
Art direction and copywriting
Packaging
Eve was an online drop ship jewelry brand I created during the worldwide crisis moment that was 2020. It only carried earrings.
Eve was created for the every girl that wants to add a touch of romance to the mundane, with everyday earrings. The logo, inspired by the classic nameplate hoop style, spoke to the custom personal touch one might find here. It was marketed on digital platforms (Instagram, Pinterest, and email marketing) and was heavy on the fashion editorial look with pink and red filters that added an ethereal quality and highlighted how a tiny detail like a basic hoop could elevate a look and inspire a visible confidence.
