Gerry is a legacy outdoor/activewear apparel brand founded in Colorado 1946. The womens side initially used the same visual branding as mens, which was too masculine. We wanted to keep the styling consistent with the original Gerry rugged outdoors feel, but at the same time to introduce some softer feminine aspects to the branding elements, trims, and print/patterns. Here are some packaging updates and trims I developed for the womens line, as well as apparel development, textile designs and graphics.