TEAM
Fashion Designer + Merchandiser: Shannon Miller
Graphic + Asst Designer: Khanna Shalumova
Technical Designer: Dawn Kelter
Head of Production + Sourcing: Neha Jain
DELIVERABLES
Logo refresh
Trim artwork
Hangtags + packaging
Showroom + retail signage
Seasonal catalogs + CADs
Tech packs, product development and pre-production,
Website design + socials
Soybu is an active apparel brand inspired by yoga lifestyle that was founded in Colorado in 1998. After SR acquired the brand, I was on the initial design team (of two) and helped establish the refreshed brand identity. I proposed and implemented a logo refresh, developed all new trims, merch, digital + print collateral, and a new brand style guide, in addition to seasonal product development. After 3 years building from the ground up, we landed in Costco international in stores and online, and launched our first DTC e-com website, setting it up to scale.
