PILOT ECOM WEBSITE
Head of Production + Strategy: Neha Jain
Brand + Marketing Direction: Khanna Shalumova
Fashion Designer: Shannon Miller
Shopify developers: Creative Merchants
LIFESTYLE PHOTOGRAPHY
Photography + Location Scouting: Alyssa Napolitano
Casting, Coordination, Art Direction: Neha Jain
Art Direction, Styling, Editing: Khanna Shalumova
Models: Dom + Cas
After 3 years building Soybu for B2B, we launched Soybu.com DTC pilot website through Shopify and rolled out a digital marketing campaign on a new instagram page and email marketing ads with Klaviyo.
I art directed the website look and feel, created all digital assets and copy, art directed the product and lifestyle photography for the pilot collection, and maintained the easy to use UI experience to communicate the simplicity of Soybu yoga-inspired apparel. I also created an all new instagram feed with daily content and coordinated with affiliate partners for digital marketing.
